🧩 Project Overview

Cannaffex approached Kashberg with a vision to revamp their existing website into a high-performance, customer-focused eCommerce platform. They needed a solution that reflected the premium nature of their CBD and wellness products while offering scalability for retail and wholesale markets.

🎯 Goals

  • Redesign the site for improved UX/UI

  • Enable seamless shopping experience with a WooCommerce foundation

  • Ensure mobile-first responsiveness and fast load times

  • Integrate with payment processors and fulfillment systems

  • Include features for product subscriptions and bulk/wholesale ordering

🔧 Our Process

1. Discovery & Planning
We conducted a deep dive into Cannaffex’s brand identity, customer personas, and business goals. Competitive research and analytics insights guided our wireframing and functionality planning.

2. Design & Custom UI/UX
Our design team crafted a clean, premium visual identity with emphasis on product imagery, educational content, and trust-building elements. A custom WooCommerce theme was developed from scratch for performance and design flexibility.

3. Development
We built the site on WordPress with a WooCommerce core, implementing:

  • Advanced product filtering and categorization

  • Subscription system for recurring purchases

  • Wholesale account handling with role-based pricing

  • Speed optimizations (lazy loading, image compression, caching)

  • Integration with payment gateways and shipping APIs

4. Compliance & Security
Given the nature of CBD products, we ensured proper age-gate functionality and implemented robust SSL and payment security standards.

5. Launch & Ongoing Support
After a comprehensive QA process, the site went live smoothly. We continue to provide monthly maintenance, performance monitoring, and feature updates as part of our long-term support.

🚀 Features Implemented

  • Custom WordPress theme with optimized WooCommerce integration

  • Product subscription and auto-renewal capabilities

  • Role-based pricing for B2B buyers

  • Trust seals, educational content sections, and reviews

  • Integrated SEO and analytics tools for marketing tracking

  • Full mobile responsiveness and speed optimizations

📈 Results

Since launch, the Cannaffex site has seen improved page load times, increased conversions, and stronger customer engagement — supporting the brand’s growth in both retail and wholesale channels.

Health

We partnered with Cannaffex, a premium CBD and wellness brand, to design and develop a modern, secure, and high-converting eCommerce website. Built on WooCommerce, the site features a custom theme tailored to the brand’s aesthetic, advanced filtering, secure checkout, subscription capabilities, and seamless third-party integrations. The result is a fast-loading, user-friendly online store that aligns with Cannaffex’s mission and supports both retail and wholesale growth.

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