🧩 Project Overview

Garmat USA, a leading manufacturer of paint booths and automotive refinish systems, needed a website that would better reflect their market leadership and innovation. Their previous site lacked structure, modern design, and user-centered navigation. Kashberg was brought in to develop a fully custom website that elevates their brand, simplifies product discovery, and improves lead capture.

🎯 Goals

  • Redesign the site with a strong brand presence and clear visual hierarchy

  • Organize a wide range of products for easy filtering and exploration

  • Build a scalable platform for content marketing, SEO, and distributor tools

  • Integrate lead generation forms and conversion tracking

  • Provide bilingual (English/Spanish) capabilities for broader reach

🔧 Our Process

1. Strategic Discovery

We worked with Garmat’s internal team to understand their product catalog, customer personas (dealers, body shop owners, distributors), and lead nurturing process. We audited the existing content and planned a scalable site map.

2. UX & Visual Design

The design was engineered to reflect precision and quality—mirroring Garmat’s product philosophy. We used clean grid layouts, technical imagery, and simplified product categorization. The homepage was redesigned as a brand showcase and entry point for all key audiences.

3. Custom WordPress Development

We developed a lightweight, high-performance custom WordPress theme that includes:

  • Dynamic product pages with spec sheets, features, and optional videos

  • Category-driven navigation with filters for product types and applications

  • Lead capture forms tied to product interest

  • Content blocks for easy editing by internal staff

  • Integration of PDF downloads and case studies

4. Performance & SEO

To improve search visibility and speed:

  • Technical SEO best practices were implemented (schema, sitemaps, alt text)

  • Page speed was optimized through image compression and clean code

  • URLs and content were restructured for clarity and search indexing

5. Multilingual Support

A Spanish-language version of the site was built using a lightweight translation management system, enhancing usability for international visitors.

6. QA, Launch & Support

Post-launch QA included stress testing for product pages, mobile optimization, and analytics setup for form submissions and traffic goals. Ongoing support includes CMS training and custom landing pages for campaigns.

🚀 Features Implemented

  • Custom WordPress theme tailored to industrial manufacturing needs

  • Structured product listing with downloadable spec sheets

  • Bilingual support (English/Spanish)

  • Mobile-first design with fast-loading performance

  • Integrated lead generation and contact forms

  • Easy backend management for marketing team

📈 Results

The redesigned Garmat site has improved usability, doubled average session duration, and increased product inquiries. Distributors now use the website as a sales tool, and Garmat’s internal team can easily manage and update site content.

Health

We partnered with Garmat USA, a leader in automotive refinish equipment, to overhaul their corporate website into a modern, content-driven platform that reflects their engineering excellence. The site was built on WordPress with custom design, tailored product pages, lead generation features, and multilingual support. It now serves as a powerful resource hub for distributors, body shops, and dealers across North America.

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