🧩 Project Overview

Lorem Care partnered with Kashberg to create an online store that would reflect the integrity and care behind their personal hygiene and health products. The goal was to build a trusted eCommerce experience tailored for the UK market, emphasizing ease of use, product accessibility, and regulatory compliance for health-related goods.

🎯 Goals

  • Create a minimal, user-first design to enhance trust and clarity

  • Enable fast, reliable product ordering and subscription management

  • Ensure compatibility with UK and EU eCommerce regulations

  • Optimize for mobile, speed, and SEO

  • Integrate inventory and fulfillment tools

🔧 Our Process

1. Requirements & Discovery
Our team worked closely with Lorem Care to map out the key customer journeys, understand their product line, and identify legal and operational requirements unique to the health care space.

2. Design & UX Strategy
We implemented a clean and clinical design, prioritizing accessibility and readability. Brand-aligned color palettes and product-focused layouts were used to foster customer trust and highlight efficacy.

3. Custom Development
Using WordPress and WooCommerce, we developed a lightweight, fully-custom theme that included:

  • Dynamic product pages with detailed descriptions

  • Product subscription functionality

  • Age verification and compliance notifications

  • Stock status and delivery info directly on product pages

4. Performance & Optimization
To ensure fast performance, we:

  • Optimized all images

  • Deployed a caching system and CDN integration

  • Implemented mobile-first responsive design

5. Compliance & Security
Special attention was paid to data privacy, accessibility (WCAG compliance), cookie notices, and secure payment methods in line with UK standards.

6. QA & Launch
The site underwent multi-device and cross-browser testing before launch. Our QA checklist included regulatory compliance, purchasing flow testing, and stress testing for cart and checkout performance.

7. Post-Launch Support
We continue to provide maintenance, SEO monitoring, and additional feature development through a monthly retainer.

🚀 Features Implemented

  • Fully custom WooCommerce integration

  • Age verification and cookie compliance modules

  • Subscription management (recurring orders)

  • SEO and schema markup for enhanced visibility

  • Customer reviews and educational content

  • Support for UK-based fulfillment and shipping zones

📈 Results

The new website improved bounce rates and increased time-on-site due to its clean UX and fast performance. Conversion rates saw a noticeable uplift post-launch, and the client now has a scalable platform ready to grow with product line expansions and marketing campaigns.

Health

We developed the eCommerce platform for Lorem Care, a UK-based provider of personal care products, with a focus on clarity, accessibility, and conversion. Built on WordPress and WooCommerce, the site features a clean and trustworthy design, product subscription options, multilingual support, and full regulatory compliance. From product education to a seamless checkout flow, the site reflects the brand’s commitment to quality and customer care.

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